Everybody can sell you a diamond. Only a highly trained diamond expert can give you access to the finest.

“Everything in this World is ephemeral. Except for diamonds. Some of them are more than 3.5 billion years old. After they are formed under tremendous heat and pressure, they rest in the Earth’s crust for another several million years. Then, they are pushed to the surface by violent, volcanic ruptures. Only the toughest, most enduring diamonds survive the dramatic journey. Natural diamonds are a piece of Eternity, and so is your love. Let your precious diamond be handled with excellence”.

Some years ago, we lost our hearts to the diamond. Completely. Unequivocally. The natural diamond has incredible properties. Superior hardness, mesmerizing brillance, striking purity and crystal structure.

The diamond connects us to the deepest part of our existence. To the Earth – beyond time and form. We help our customers express true love with the diamond, and at certain times: ONLY diamonds will do.

It is our absolute privilege to source and select only the most stunning diamonds for our clients. At Betsey Sook, clients do not need to have prior knowledge about diamonds, just as you do not have to be a sommelier to enjoy great wine. We cater to clients, who seek premium quality. We can provide classical round diamonds as well as a palette of fancy cuts such as oval, marquise, cushion, princess, radiant, emerald, pear, and rose cut diamonds. We can also procure rare diamond cuts, kite-shaped diamonds, and trillion cut diamonds. We have an advanced security system in place to thoroughly check the quality of each individual diamond. To the best of our knowledge, all our diamonds are natural, unheated, untreated, uncoloured and ethically sourced.